Community Liaison
Dog Lover
Bikini Designer


Jamie Legua

Creator of Business for Sellers of Dentistry
dog lover
Coach to the Tooth Obsessed 

Biz Genius

Tracy Baker

creative director
dog lover
media communication designer


Sloan Beckett

Sloan Beckett

meet the genius team

It was 1987 and I was a senior in high school when I started working in a dental office - filing mountainous stacks of paper charts.

I made $3.75/hr.

I was just looking for a way to get out of school while earning credits towards my GED.  :)

I didn't know it at the time, but I got lucky.

The people in the practice were passionate about dentistry and it was contagious. I  graduated as a Restorative Dental Hygienist in 1993 with my hair on fire for oral preventative medicine.

That lead me to meet, befriend, get trained by, mentored by and work with some dental business development pioneers. I'll spare you the name-dropping but let's just say they founded Spear Education. (wink)
I’ve provided hygiene services from the Arctic Circle for the Inuit peoples in 24 hours of darkness, to Bedford Drive, Beverly Hills for movie stars and Grammy winners.

From Six Nations Native American Indian Reservations, rampant with alcoholism and abuse to the tony beach town of La Jolla where NDA's must be signed before the patient arrives with a security detail.

I’ve lectured at Ivy League Universities and clínicas dentale in third world countries.

I’ve been directly responsible for the development of chemotherapeutics, cutting edge preventive products and dental program design.

I’ve been a solo hygienist in a small (tiny) town practice, been National Director of Dental Hygiene and VP or New Practice Acquisition and Development, leading  250 associate dentists and hygienists to become top performers.

I’m bananas for dentistry. I love everything about it. From the people, the patients, the science, but especially the business side of dentistry.

- TracyBaker, Dental HyGenius :)

Bragging Rights

Bragging Rights

  • Former Executive Nat'l director of New practice Acquisition & Development
  • Nat'l Director of Dental Hygiene
  • Advisor Apex Leaders
  • Lecturer USC, UCLA, UA, UT, wCU
  • Executive Sales Trainer - Big & Small Pharma
  • Consultant One Medical


The Back Story

Based in:

Practices Developed: 

Helped others start business's:


The Deets:

Redondo Beach, CA



30 years in dentistry

Creative Director

  -Sloan Beckett

Sloan's Story

I kept my desire to build a life centered around art a secret for a long time. Somewhere along the line, I'd picked up the false belief that art was a hobby and I should "get a real job". In my senior year of high school, as my friends applied to business school or premed, I sat in the career counselors office in tears.
She was frustrated with me. This was my third meeting with the counsellor and I had arrived, once again, with "I don't know what I want to do" instead of a list of potential careers as I'd been advised to do. She was going to have to call my parents I was advised.
When my mom got home from work that night, she came into my room and said, "Sloan, you were born with a gift. You have an obligation to share that with the world. You have been drawing since you were a year old - why don't you consider going to art school"?  That is the moment that I fully accepted myself for who I am. 

I was accepted with full ride scholarships to all 3 colleges that I applied to and graduated with honors in the middle of the pandemic shut down. My planned internship at an international fashion brand was cancelled and I had no idea what I was going to do.
I had a classmate who had become a good friend. Both of our moms are dental hygienists and we used to joke about them chasing us around with floss. She mentioned to me that her mom was starting a business and had asked her to post a job on the college job board for a part time Creative Director. I told her not to bother and asked for her moms phone number.
Getting to work for The Dental HyGenius has absolutely brought to reality my dream of building a life centered around art - and then some. This company deeply cares about its' mission and is uncompromising on delivering clients not what they want - but what they need and at the highest of standards. I've been pushed to continue to grow and hone my craft and once again, having a dental hygienist mom has really come in handy! 

Based in:



Los Angeles, CA

Otis College of ARTS

Communication Arts


Illustration & design

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

Let's do something great together

“No amount of security is worth the suffering of a mediocre life chained to a routine that has killed your dreams”.

so they say:

The business of Dentistry

The business of Hygiene

The business of business

Dental brand Strategy